How to Build a Dynamic Creative Optimization (DCO) Tool
Clearcode
JANUARY 22, 2023
DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. Within the DCO tool, advertisers utilize data about their clients, such as demographic data, geographic locations, interests, contextual data, behavioral data, historical insights, and context-specific data.
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