A/B Testing CPA Data Management Platform 
InMobi
MARCH 5, 2019
Self-serve capability (access to campaign setup/management dashboard). Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). It’s worth noting that this is the most time-consuming and least reliable test of all.
Single Grain
JUNE 30, 2022
Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). Running programmatic advertising campaigns on a variety of ad platforms.
MNTN
JANUARY 29, 2025
Data Management Platform (DMP) A Data Management Platform (DMP) is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.
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