A/B Testing Conversion Rate First-Party Cookies 
Martech
DECEMBER 14, 2022
The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.
Single Grain
JUNE 16, 2023
Google Ads have an average conversion rate of 4.40%. Pixel is a piece of Javascript that collects first-party cookies. Some tools also provide additional features, such as A/B testing. What separates search ads from other types is you’re targeting users who are ready to act.
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