Remove A/B Testing Remove Audience Remove Email Advertising Remove Food
article thumbnail

7 Split Test Strategies You Won’t Regret Running

Single Grain

Work With Us 7 Split Tests You Should Run A split test, also known as an A/B test or split-run testing, is an experimentation method used in various fields, particularly in marketing, web development and user experience optimization. Consumers are 13% more likely to make a repeat purchase from the same merchant.