How to Get the Cheapest Facebook Ads Without Sacrificing Quality
Single Grain
OCTOBER 3, 2019
Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Update or Cut Ads that Aren’t Performing.
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