VideoWeek

JUNE 15, 2025

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.

Agency 40

Agency Demand Side Platform Video Ads Conversion 40

Basis

APRIL 24, 2023

Globally, DOOH ad spend is forecast to grow 13.2% billion by 2030. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 95

Advertising Demand Side Platform Pop-Up Audience 95

Basis

APRIL 24, 2023

Globally, DOOH ad spend is forecast to grow 13.2% billion by 2030. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 64

Advertising Demand Side Platform Pop-Up Audience 64

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

APRIL 17, 2025

The Week in TV Netflix Targets $1 Trillion Market Cap Netflix aims to achieve a $1 trillion market capitalisation and double its revenue by 2030, according to the Wall Street Journal , citing attendees at the streaming giants annual business review meeting last month. billion by the end of this year.

Marketing 52

Marketing Ad Tech Media Food 52