The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban
VideoWeek
JUNE 13, 2025
The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. percent compound annual growth rate between 2024-2029.
52 
Let's personalize your content