article thumbnail

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

article thumbnail

17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Ad exchanges simplify everything by bringing together many ad networks, DSPs, and SSPs in one place. You don’t need middlemen.