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The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

VideoWeek

Brazil’s CazéTV to Stream World Cup for Free on YouTube CazéTV, a Brazilian YouTube channel, will show all 104 matches from the 2026 FIFA World Cup for free on YouTube. Permutive says the partnership will help deliver higher publisher revenues, and enable precision targeting based on Ocado’s real-time data. billion in billings.

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Week in Charts: Greg Peters on Netflix’s TF1 Partnership, Lionesses Score Top Ratings for ITV, and AI Drives Reddit’s Rocketing Ads Business

VideoWeek

Reddit’s Ads Business to Top $2 Billion by 2026 Reddit’s global ad revenues are projected to reach $1.8 billion by 2026. . “Over 60 percent were either not asked or could not recall being asked, highlighting a significant transparency gap in how curation tools are being activated,” said Ozone.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

Top Stories Netflix Considers Bid for F1 Rights in the US Streaming giant Netflix is considering bidding for F1 broadcasting rights in the US covering the 2026 season, according to multiple reports today. M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services.

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Digital Advertising Guide

Adtelligent

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. bn by 2026.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The DSP market exclusively was valued at $20.77

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The WIR: Sunak Blocks Telegraph Sale, Thomas Rabe Announces RTL Exit, and BBC Goes FAST in America

VideoWeek

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 7 Pillars of Programmatic Advertising The programmatic ads framework rests on seven key pillars. Why is this important for business owners and entrepreneurs to understand?