Programmatic Advertising: Make It Part Of Your Advertising Strategy!
Lemonads
NOVEMBER 29, 2020
Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.
52 
Let's personalize your content