2025 Account-Based Advertising ROI 
Single Grain
MAY 5, 2025
Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.
Single Grain
MAY 4, 2025
Advanced ABM tactics like AI-driven personalization are becoming essential, with 78% of B2B organizations reporting increased ROI from AI-personalized ABM campaigns. TABLE OF CONTENTS: What Is Account-Based Marketing? Research shows that 78% of B2B organizations report increased ROI from AI-personalized ABM campaigns.
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