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Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-partycookies and third-partycookies.
What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”
After four years of anticipation, Google officially began restricting third-partycookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-partycookie phaseout in the second half of 2024. You can control which data is sent to the vendor and how.
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