2022 Data Management Platform Display Advertising Fill rate 
SODP
JULY 25, 2023
Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021 to $493 billion in 2022. What Is a Supply-Side Platform (SSP)? To understand this better, consider a popular news website looking to monetize its space through display advertising. billion in 2021.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.
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