How to control Performance Max campaigns
Martech
AUGUST 25, 2022
It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. 13,671 accounts and 1.7m
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