2021 First-Party Cookies MarTech 
Martech
SEPTEMBER 23, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The Roku app will become available ahead of the 2021 holiday season, according to the company. TV streaming spend in Roku’s OneView Ad Platform nearly tripled year-over-year in Q2 2021. Why we care.
Martech
NOVEMBER 3, 2021
According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. Google and Apple are introducing restrictions on third-party cookies for privacy reasons, a move that’s expected to reduce the effectiveness of digital ad strategies. Sample SEO budget breakdown. SEO budgeting that makes sense for your business.
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Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
Clearcode
JANUARY 22, 2023
It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.
Martech
MARCH 7, 2024
With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.” Get MarTech! Maybe Google, and in particular Chrome, are just too big to avoid scrutiny.
Martech
OCTOBER 11, 2022
If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.
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