Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Contextual ad targeting.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52