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Why we care about adtech: The complete guide

Martech

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Contextual ad targeting.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 102
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10 Best Alternatives to Third Party Cookies [2023]

Monetize More

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit.

Cookies 52
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10 Best Alternatives to Third Party Cookies [2022]

Monetize More

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?

Cookies 52