Remove 2020 Remove Ad Inventory Remove Ad Targeting Remove First-Party Cookies
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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

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10 Best Alternatives to Third Party Cookies [2023]

Monetize More

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit.

Cookies 52
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10 Best Alternatives to Third Party Cookies [2022]

Monetize More

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. Contextual Targeting.

Cookies 52