Clearcode

OCTOBER 21, 2024

This new framework aims to protect user privacy while still allowing AdTech companies to provide relevant ads. Click here to learn more about it. If personalized ads are enabled, these cookies tailor the ads shown; if disabled, they store users’ preferences. The common denominator is to protect user data.

Cookies

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

GDPR

Single Grain

AUGUST 3, 2023

In response, countries globally have created privacy laws, such as Europe’s GDPR. Privacy also matters to businesses, specifically when it comes to ad fraud , which is when cybercriminals pose as businesses and gain revenue from false ad clicks. This type of ad fraud costs businesses $120 billion annually.

Display Advertising

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027.

Advertising

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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