RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data
Martech Series
JUNE 16, 2022
RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies. The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019.
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