Weekly Roundup: IAB’s TCF GDPR Non-Compliance, Google’s FLEDGE, Header Bidding Adoption Rate
Automatad Inc.
FEBRUARY 7, 2022
With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Programmatic video ad spending is expected to grow to $62.96 Google’s total ad revenue for Q4 2021 increased by 33% to reach $61.2 billion in 2022.
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