Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Adtelligent

JUNE 9, 2021

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. StarLightMedia clients started buying more ads.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. DSPs are connected to the ad exchange which is used by advertisers to respond to these bid requests based on the perceived valuation of that inventory. You’ve just landed in the right spot!

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Brid.tv

SEPTEMBER 5, 2022

It launched in 2008 and has amassed an impressive client base since. With ad server integrations, publishers can easily serve video ads within their content and generate revenue. It was launched in 2016 and has been steadily growing ever since. Starts at $33/month (Free Trial Available). Features Overview.

Audience 52

Audience Header Bidding Video Ads Non-Profit 52

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Historically, it has been used by competitors of Google to reclaim their stake in the auctions.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. 23, 2016.].

Ad network 98

Ad network Agency Ad Server Ad Tech 98

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. 23, 2016.]

Ad network 52

Ad network Agency Ad Server Ad Tech 52

VideoWeek

MARCH 21, 2025

Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month. The company merged Innovid with Flashtalking, Mediaoceans ad server, and has unveiled a new brand identity for the business.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52