Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. These bid requests are made either directly by the user’s browser or via an ad server.

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MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. In the end, the highest-paying ad will prevail. The Industry Impact of EBDA.

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Header Bidding Ad Exchange Ad Inventory Ad Server 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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Advertising Header Bidding Ad Server Ad Exchange 52