Mobile Makes a Major Impact this Back-to-School Shopping Season
InMobi
AUGUST 24, 2015
on back-to-school shopping in 2015. Brands can identify and target consumers in real time with ads that reflect on location, intent, and needs. Geo-location tactics should be better leveraged along a customer’s path-to-purchase, as geo-targeting combined with personalized ads is shown to engage shoppers to seek products in stores.
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