How Are In-App Advertising Rates Calculated?
InMobi
JANUARY 22, 2019
This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically. CPA often stands for cost per action or cost per acquisition. Impact of Target Audiences and Types of App Users on Rates for In-App Ads But, in-app advertising rates are about much more than just formats.
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