2015 Ad Tech GDPR Header Bidding 
Digiday
JULY 17, 2022
The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. Google grievances.
Digiday
JUNE 8, 2022
If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Deep dives into the IDs.
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