2015 Ad Targeting Demand Side Platform Pop-Up 
Smart-Hub
DECEMBER 22, 2023
The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Native ads and in-app advertising gained prominence, reshaping how brands interacted with users on the go.
Digiday
JUNE 8, 2022
In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. What is ConnectID?
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