Remove 2015 Remove Ad Server Remove GDPR Remove Header Bidding
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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server. With Smart Ad Server publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.

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What if… Google parts ways with its ad stack?

Digiday

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. Google grievances.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. However, they still require consent under the EU’s GDPR. Is it interoperable? How does it work?