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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.”