Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

OCTOBER 7, 2022

“In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

GDPR 64

GDPR Cookies Agency Ad Tech 64

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Who should use it? Is it interoperable?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68