2015 Ad Click Banner Retargeting 
InMobi
JANUARY 22, 2019
The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it. This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically. For example, consider the difference between banner ads and video ads.
Single Grain
AUGUST 19, 2019
Facebook first introduced their relevance score in 2015 and have continued to refine it since then. Now, let’s dive into exactly what the relevance score is, what the benefits of raising your ad’s relevance score are, and cover some simple tips that you can use to raise it. Click here to download it for free right now!
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