What Is a Supply Side Platform (SSP)? A Guide for Publishers
SODP
JULY 25, 2023
These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2012 to an estimated $147.1 billion in 2021. How Does an SSP Work?
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