Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. Literally … So we just learned, right?

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Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. Literally … So we just learned, right?

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 And more recently from 2010 onwards, the key theme has been privacy. The 2010 Onwards in Digital Advertising: Privacy. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

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