Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising
Clearcode
APRIL 26, 2022
This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 And more recently from 2010 onwards, the key theme has been privacy.
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