AdTech Ecosystem: Navigating Trends and InsightsÂ
Smart-Hub
DECEMBER 22, 2023
The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Platforms like DoubleClick by Google and AppNexus played instrumental roles in shaping programmatic advertising.
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