Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID
InMobi
APRIL 30, 2019
If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. VAST + VPAID = Success? What came first?
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