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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

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APRIL 27, 2025

The formula is straightforward: ROAS = Revenue from Ads / Cost of Ads For example, if you spend $1,000 on advertising and generate $5,000 in revenue, your ROAS is 5:1 (or 500%). ROAS differs from ROI (return on investment) in that it focuses specifically on advertising efficiency rather than overall profitability.

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Single Grain

APRIL 24, 2023

Buzzvil applied its lock-screen advertising method to create a highly visible and engaging ad campaign for the airline: The lock-screen ads featured stunning imagery of the airline’s destinations and offered users the opportunity to book a flight directly from their lock screen.

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