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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

The right bid strategy can significantly improve your ROAS by ensuring you’re paying the right price for each impression or click. View-through attribution : Account for impressions that influenced conversions even without clicks. Cost metrics comparison : Compare your CPM, CPC, and CPL to industry averages.

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8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

Buzzvil applied its lock-screen advertising method to create a highly visible and engaging ad campaign for the airline: The lock-screen ads featured stunning imagery of the airline’s destinations and offered users the opportunity to book a flight directly from their lock screen. Buzzvil analyzed the 5.4