Single Grain

JANUARY 31, 2020

Get access to tools for social advertising and implement effective, streamlined campaigns on Facebook with minimal effort, thanks to prescriptive workflows and suggestions that align your business goals with other advertising campaigns online. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics. Social advertising. Semantic search.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

FEBRUARY 28, 2025

THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight. At the same time, Google has made fantastic strides in PMax campaigns in terms of performance, and I would recommend this ad format for any CPA- or ROAS-based advertiser.

Social Advertising 92

Social Advertising Advertising Conversion Media 92