The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies
Ad Beat
APRIL 10, 2024
Source: Adbeat Most of its other publisher placements are dominated by sports content (think soccer, MMA, and the Green Bay Packers), finance, and current affairs. Source: Adbeat H&R Block also targets a similar mix of content to TurboTax on sites like USA Today and Yahoo — we’re talking sports, finance, news, and puzzles.
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