Single Grain

APRIL 27, 2025

AI and machine learning tools can identify patterns and optimization opportunities humans might miss. This way, advertisers can target shoppers where and when theyre most active and make better product recommendations. Predictive Audience Building Leverage AI and machine learning to identify patterns in your customer data.

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Single Grain

JUNE 16, 2025

The Contextual Advertising Renaissance Contextual advertising has experienced a remarkable renaissance as marketers rediscover the power of placing ads based on content relevance rather than user tracking. 66% of ad buyers plan to increase spending on contextual advertising in 2025 , according to the IAB State of Data report.

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Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.

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