Martech

APRIL 28, 2025

Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Conversion 78

Conversion Control Group Conversion Rate MarTech 78

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Provides clear data on what drives engagement and conversions.

A/B Testing 120

A/B Testing Control Group Marketing Conversion Rate 120

Single Grain

JULY 6, 2025

Establish attribution frameworks before launch to measure true ROI by tracking intent lift, cross-device engagement, and pipeline influence rather than just impressions or basic awareness metrics. When combined with location data, this creates exact targeting opportunities. Content engagement rates for DOOH-exposed visitors.

ROI 52

ROI Audience Impressions Demand Side Platform 52

Digital Remedy

FEBRUARY 24, 2025

In Part 1 of our Intro to Incrementality series , we covered the fundamentals-measuring incremental lift by comparing test (exposed) and control (holdout) groups. In Part 2 , we explored how to create accurate control groups using ghost bidding to eliminate bias and avoid skewing incrementality analysis.

CPA 59

CPA Control Group Conversion Audience 59

Single Grain

APRIL 12, 2025

Key Highlights Data-driven LinkedIn ABM campaigns outperform intuition-based approaches by up to 40% in conversion rates. For example, data-driven LinkedIn ABM campaigns outperform intuition-based approaches, driving 40%-60% more conversions. Build statistical models that predict conversion likelihood.

Machine Learning 52

Machine Learning Control Group Conversion Conversion Rate 52

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Did bidding on that branded term cause the conversion? Because most performance marketing campaigns are conversion-optimized.

Retargeting 101

Retargeting Non-Profit ROI Conversion 101