Martech

JULY 8, 2025

SEO became gospel. Martech bloat. Metric Value Notes Substack Subs 377 +26 in 30 days Substack Monthly Views 12,035 All organic Substack Open Rate 44% No clickbait LinkedIn Followers 458 All earned Bots 0 Fake Urgency 0 Viral Hacks 0 We’re not here to impress VCs. We know it, we feel it, and yet we keep going. Not a platform.

Marketing

Martech

MAY 30, 2025

However, traditional SEO metrics don’t tell the whole story.Measuring the impact of AI-generated visibilityremains a challenge.Google Search Consoleoffers limited transparency into AI Overview placements, prompting teams to turn to proxy indicators, such as: Branded search volume. So, it’s time to update your old SEO playbook.

SEO

Martech

JUNE 13, 2022

Traditional sales calls are fading into the background,” said Lisa Ohman, COO of SEO solution Ubersuggest. The post Today’s B2B buyers are calling the tune appeared first on MarTech. Now they are doing the twist. Yesterday’s waltz. Things that used to work are being discarded. The rest is noise and overhead,” she said. “As

Clickbait