Privacy plus personalization: The new frontier of digital advertising
Martech
APRIL 1, 2024
The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Projections show that digital marketing in the U.S.
Let's personalize your content