Remove Clickbait Remove Conversion Remove GDPR
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Real persuasion doesn’t require manipulation

Martech

But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. These are illegal in many countries, including EU members, who are subject to GDPR. In a world full of clickbait, be the brand your customers can trust. That’s effective persuasion. Did marketers get lazy? Or are they desperate?

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google. X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. The tool will become generally available in Google Ads in early 2024.

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