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One such case comes from Pandora, a major jewelry retailer, which saw a conversionrate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S.
Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversionrates and be more cost-effective in comparison with other ad types. Works best for Retargeting campaigns and promoting those products that require engaging visual introduction.
Treat it as a top- or mid-funnel strategy that should be polished by an effective sales call or a retargeting campaign. This approach is often used to boost engagement and increase conversionrates of native advertising campaigns. Don’t waste your money on gaining clicks with the help of clickbait headlines.
And with more impressions and clicks, your conversionrate also improves. To look beyond the clicks, you can find non-click conversion metrics using engaged-view conversion. Avoid using collages or generic messages similar to clickbait. It is automatically turned on for all display campaigns.
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