Digital Turbine

JULY 28, 2022

The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. The compelling mobile creative had a total reach of 10.8 It operates through the following segments: Consumer, Pharmaceutical, and Medical Devices.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. click-through rate (compared to just 3.9% for standard ads).

Advertising 100

Advertising Mobile Ads Banner Rich Media 100