Order Up! GAM’s Offerwall Lets Publishers Cook Their Own Revenue Strategy
Ad Monsters
JUNE 26, 2025
After years of complaints that banner ads and open-exchange programmatic can’t keep quality newsrooms afloat, Google has rolled out a new option it believes can bridge the gap between free content and hard paywalls. Google Ad Manager’s new Offerwall tool offers an in-between option for ads and paywalls.
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