Ad Monsters

JUNE 26, 2025

After years of complaints that banner ads and open-exchange programmatic can’t keep quality newsrooms afloat, Google has rolled out a new option it believes can bridge the gap between free content and hard paywalls. Google Ad Manager’s new Offerwall tool offers an in-between option for ads and paywalls.

Control Group 66

Control Group Banner Audience Ad Targeting 66

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Households showed a 10% increase in purchasing Silk products compared to the control group. The responsive ads achieved a CTR of 0.49% compared to banner ads, which was way behind at 0.06%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 28, 2019

In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

SEO 104

SEO A/B Testing Click Through Rate Banner 104