The Ad Tech Blog

JUNE 25, 2024

Difficulty in Targeting the Right Audience Another common problem is the difficulty in targeting the right audience. Greater Adoption in Various Industries: More industries, including healthcare, real estate, and retail, will adopt geofencing to enhance their marketing strategies and improve customer engagement.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative.

Cookies 95

Cookies Geo targeting Real Estate GDPR 95

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences.

Cookies 98

Cookies Geo targeting Real Estate GDPR 98

Single Grain

JUNE 21, 2023

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. Sprout Social ) Video ads must draw an audience in within the first 10 seconds before losing a lead’s attention.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting A/B Testing Click Through Rate 52

Single Grain

NOVEMBER 27, 2023

Your business might be centered in a major metropolitan area, but you’re wanting to access your audience in the surrounding suburbs and towns. For instance, Johnston, a small town outside of Des Moines, might contain a dense population that matches the core demographics of your target audience.

SEO 52

SEO Geo targeting Real Estate CPC 52