Martech

APRIL 28, 2025

This testing approach helps determine how many conversions (such as sales, sign-ups or other desired actions) can be attributed directly to a specific marketing campaign or channel, rather than to other factors. Measurement of conversions After the campaign runs, marketers analyze the conversion rates of both groups.

Conversion

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. Creative optimization and regular testing can increase conversion rates by 15-25%.

Retargeting

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. KPIs: Open rate: Percentage of recipients who opened the email.

A/B Testing

Single Grain

JUNE 16, 2025

This is a complete reimagining of how we connect with audiences. Unlike third-party cookies that track users across the web, first-party data comes directly from your audience’s interactions with your brand. With this system, all audience data is transferred to your ad platform.

Retargeting

Single Grain

JULY 29, 2025

Predictive analytics powered by AI can increase target-account selection accuracy by up to 70% in LinkedIn ABM campaigns , transforming how B2B enterprises approach audience quality assessment. With LinkedIn’s over 1 billion member profiles generating massive datasets, the challenge isn’t finding prospects.

Audience

Single Grain

JULY 29, 2025

It’s become essential for B2B companies serious about conversion optimization. Recent industry data shows that personalized landing pages can lift conversion rates by up to 202% compared to generic pages , while personalized LinkedIn ABM landing pages can boost conversion rates by up to 60%.

Conversion Rate

Single Grain

APRIL 12, 2025

Key Highlights Data-driven LinkedIn ABM campaigns outperform intuition-based approaches by up to 40% in conversion rates. Step 2: Scientific Audience Development Beyond account selection, scientific LinkedIn ABM requires data-driven audience development. Which call-to-action formats produce the best conversion rates?

Machine Learning