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How to Build Cookieless Retargeting Strategies That Work

Single Grain

After comparing exposed and control groups, marketers can isolate the true impact of retargeting campaigns without relying on individual user tracking. Advanced measurement frameworks also incorporate: Cohort analysis: Tracking user groups over time to understand long-term value. Testing in increments is another tactic.

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How CPGs can realize the value of first-party data with a CDP

Martech

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Market-based sales lift testing. Considerations. Get MarTech!

ROI 103